The 'i share the road' campaign was initially funded by founder James Schwartz. To become a sustainable, on-going campaign we are generating revenue from donations, bulk orders and sponsorships.
We believe in being 100% transparent with our financials so we are providing detailed financial information on this page.
Financials as at January 27, 2013 (all prices in Canadian Dollars)
Total revenue from donations/orders & sponsorships: $6,902.72
Total Expenses: $8,780.35
Packaging Costs: $148.00
Miscellaneous Expenses (t-shirts, graphics design, website fees, PO Box, etc.): $785.47
Postage/Shipping Fees: $1,006.82
Inventory Purchases: $6,103.54
Advertising Fees: $392.97
Credit Card Processing Fees: $343.55
Total stickers mailed out: 17,063
Number of envelopes mailed out: 594
Number of countries participating: 17
Stickers sent within Canada: 9,800
Stickers sent to United States: 4,991
Stickers sent to Australia: 1,234
Stickers sent to United Kingdom: 696
Since you are sharing the road, why not share this website too?
Tweet... or add the 'i share the road' logo to your website