i share the road

'i share the road' financials

The 'i share the road' campaign was initially funded by founder James Schwartz in 2011. To become a sustainable, on-going campaign we are generating revenue from donations, bulk orders and sponsorships.

We believe in being 100% transparent with our financials so we are providing detailed financial information on this page.

Financials as at March 18, 2017 (all prices in Canadian Dollars)


Total revenue from donations/orders & sponsorships: $10,604.72


Total Expenses: $11,366.68

Packaging Costs: $148.00

Miscellaneous Expenses (t-shirts, graphics design, website fees, PO Box, etc.): $785.47

Postage/Shipping Fees: $1,588.06

Inventory Purchases: $7,780.52

Advertising Fees: $540.35

Credit Card Processing Fees: $524.28

Miscellaneous Statistics

Total stickers mailed out: 24,755

Number of envelopes mailed out: 847

Number of countries participating: 19

Stickers sent within Canada: 11,753

Stickers sent to United States: 10,410

Stickers sent to Australia: 1,384

Stickers sent to United Kingdom: 716

Since you are sharing the road, why not share this website too?


... or add the 'i share the road' logo to your website

The 'i share the road' campaign is brought to you by:

The Trail Runner Store - outfitters of practical and high quality trail running products to improve your trail running experience and performance